The Cambridge STEAM Fest celebrates science, technology, engineering, art, and math (STEAM). This branding concept emphasizes hands-on learning—gaining knowledge through experience, not just observation. The logo, inspired by tape, reflects the materiality of STEAM education.
Science Festival
Another way to promote the event is by activating commuter spaces, like the MBTA. Parents on their way to work or students heading to school can engage with an interactive billboard during their commute.
